Domino in shape of arrow sign
A big mac with a glass of chardonnay? Who knows? This may be on the road. Starbucks is moving in that direction. The chain soon will sell beer and wine in some places. Four to six stores in southern california provide alcohol at the end of this year, as some stores in atlanta and chicago the chain began testing its new approach spirited seattle in 2010. Starbucks now offers $ 5 beers and wines by the glass from $ 7 to $ 9 in five locations in the city and one in portland, oregon. Questions are: which is what makes the starbucks brand? And how to change the habits of their customers to pay for it? Today, the chain of most of their daily sales of 14 hours, which explains the company’s foray into the mind. On the other hand, about 75% of starbucks customers are out there. It will not work in beer and wine. These customers have to say and enjoy their drinks at home. And what about children and young people who have one of the staples of starbucks. Did mom and dad happy to send their children to have a beer and wine facilities? If this is europe, there would be no problem. Families are used in bars and cafes, selling coffee, food and spirits to go. But u.s. Is not france or england, and usually have a different view that alcohol should not be and should be used. What happens when a starbucks barista 86 to anyone? What is the protocol for that? Starbucks has built a brand around the world amazing. He has regularly changed its menu and offers a range of drinks and food, but a leap into the world of beer and wine is very good. There is the addition of a new bakery, a sandwich or a fruit juice drink brand, which affects the chain, but with a happy hour, where the free flow of spirits is how many customers are looking to challenge the company.
Time only time will tell if this gamble will pay off. Because it directly affects their level of consciousness, which can become a public relations mistake or a home run public relations . The most likely land somewhere in between. As you experiment with a handful of shops, where the effect of very negative publicity, you can quickly stop the program below. But if the reaction is only heat or only slightly negative, it is likely that the new stores a fair chance and start a relationship with the media the benefits of this new approach. If it works, it could be from a single source for the purchase of stimulants and depressants in the morning until night. The next big question is how they will leave people? Copyright ? 2012 anthony mora
